Trivandrum: Reiterating its pre-eminence as a tech-savvy tourism board in the country, Kerala launched a host of path-breaking mobile-based services and IT-enabled projects to further enhance the travel experience of visitors to God’s Own Country on July 10.
Tourism Minister A P Anil Kumar launched the new set of products – mobile website, WAP guide, applications for Android and IOS and Bluetooth Kiosks – at a function here.
“Kerala is the first state in the country to adopt such mobile-based services for the benefit of the tourism industry. Kerala Tourism won five awards last year itself for its IT-driven initiatives, in recognition ofthe efforts of the state in the sector,’’ said the Minister.
“The Government is trying to spur the growth of the tourism industry in line with the changes around. We are trying to translate these advances in technology to make the stay of tourists more pleasant and make their lives simpler during travel,’’ he pointed out.
“The new set of products will provide all necessary information to the tourists at their finger tips. This kind of technology will drive the growth of the industry and open new marketing avenues, apart from giving valuable information,’’ he said.
Kerala Tourism Secretary Suman Billa, Tourism Secretary Rani George and industry representatives E M Najeeb, Riyas Ahamed and Abraham George were also present on the occasion.
These products will help the travellers to explore the destinations in the state without external guides. The WAP site will provide all facilities, currently available for the State Tourism website, to the travellers connected through their smart phones.
The newly launched WAP guide can replace the conventional tourist guides. This will save money for the tourists, while easing the communications problems too, to a large extent.
The two mobile apps cater to the need of IOS and Android, currently the most sought after mobile operating systems. The mobile apps offer extremely useful facilities. ‘What’s Near Me’ or ‘Around Me’ is an example. The smart phone identifies the location and shows the tourists attractions in that location.
Likewise, features like `Places of Interest’ or `Tourist Guide’ are options that offer the tourist the interesting travel spots within Kerala. There is a tour planner too. A travel plan is being prepared exclusively for the tourists, based on the timings, locations and interests.
Another feature is the continuous stream of tourism updates in line with the information on the tourism website and events. There is also a share option, where the traveler can share pictures and messages in real time.