Get Your National Games’ Memorabilia
Games merchandise will be made available online and through retail chains and shops | By Yentha
On Dec 10, 2014

Trivandrum: The Sponsorship and Rights Sub-committee of the National Games Organising Committee (NGOC) has come-up with plans to procure, distribute and sell a wide range of official and exclusive Games merchandise. These will be designed with Games logo and identity.

M/s Diamond India Ltd, Mumbai has been selected as the Merchandising Partner for the Games after a tendering process. They will be authorised to set-up sales outlets at all the venues and at the Games Village. Games merchandise will be made available to public through retail chains and shops.

Talking to Yentha, National Games Marketing Head, Rajeev said, “The sales will start next week. Initially, it will be online, through the Official National Games portal. Then it will be made available at stores. An outlet will be set up at the National Games office here in the city.”

The merchandise items include apparel and clothing like T-shirts, track pants and jackets, accessories like shoes, caps, sling bags and wrist bands, key chains, plush toys featuring Games mascot Ammu, sports-related articles, artifacts and commemorative coins. The full list of designated products is still under finalisation.

Merchandising is a vital part of such mega sports events like the National Games and will play a huge part in promoting the event.
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