Features
Top Ten Books This Week - December 08, 2014
Top fiction and non-fiction works of this week.
On Dec 09, 2014

Fiction
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1.Clive Cussler:Havana Storm :Rs 599.00

Dirk Pitt returns in Havana Storm, the thrilling new novel from the grand master of adventure and No.1 New York Times bestselling author, Clive Cussler.While investigating a toxic outbreak in the Caribbean Sea that may ultimately threaten the United States, Pitt unwittingly becomes involved in something even more dangerous - a post-Castro power struggle for the control of Cuba.Meanwhile, Pitt's children, marine engineer Dirk and oceanographer Summer, are on an investigation of their own, chasing an Aztec stone that may reveal the whereabouts of a vast historical Aztec treasure. The problem is, that stone was believed to have been destroyed on the battleship Maine in Havana Harbor in 1898, which brings the pair both to Cuba as well - and squarely into harm's way.Pitt father, son and daughter have been in desperate situations before ... but perhaps never quite as dire as the one facing them now.

 2.Nick Hornby :Funny Girl :Rs 599.00

Make them laugh, and they're yours forever . . .It's the swinging 60s and the nation is mesmerized by unlikely comedy star Sophie Straw, the former Blackpool beauty queen who just wants to make people laugh, like her heroine Lucille Ball.Behind the scenes, the cast and crew are having the time of their lives. But when the script begins to get a bit too close to home, and life starts imitating art, they all face a choice.The writers, Tony and Bill, comedy obsessives, each harbour a secret. The Oxbridge-educated director, Dennis, loves his job but hates his marriage. The male star Clive, feels he's destined for better things. And Sophie Straw, who's changed her name and abandoned her old life, must decide whether to keep going, or change the channel.Nick Hornby's new novel is about popular culture, youth and old age, fame, class and teamwork. It offers a wonderfully captivating portrait of youthful exuberance and creativity, and of a period when both were suddenly allowed to flourish.

3.Elif Shafak :The Architect's Apprentice :Rs 599.00

The Architect's Apprentice is a dazzling and intricate tale from Elif Shafak, bestselling author of The Bastard of Istanbul.'There were six of us: the master, the apprentices and the white elephant. We built everything together...'Sixteenth century Istanbul: a stowaway arrives in the city bearing an extraordinary gift for the Sultan. The boy is utterly alone in a foreign land, with no worldly possessions to his name except Chota, a rare white elephant destined for the palace menagerie.So begins an epic adventure that will see young Jahan rise from lowly origins to the highest ranks of the Sultan's court. Along the way he will meet deceitful courtiers and false friends, gypsies, animal tamers, and the beautiful, mischievous Princess Mihrimah. He will journey on Chota's back to the furthest corners of the Sultan's kingdom and back again. And one day he will catch the eye of the royal architect, Sinan, a chance encounter destined to change Jahan's fortunes forever.Filled with all the colour of the Ottoman Empire, when Istanbul was the teeming centre of civilisation, The Architect's Apprentice is a magical, sweeping tale of one boy and his elephant caught up in a world of wonder and danger.

4.Aatish Taseer :The Way Things Were :Rs 699.00

When Skanda's father Toby dies, estranged from Skanda's mother and from the India he once loved, it falls to Skanda to return his body to his birthplace. This is a journey that takes him halfway around the world and deep into the story of three generations of his family, whose factures, frailties and toxic legacies he has always sought to elude. Both an intimate portrait of a marriage and its aftershocks and a panoramic vision of India in transition, The Way Things Were is a magisterial novel about the pressures of history upon the present moment. Set at flashpoints in 1975, 1984, 1992 and in modern Delhi, it has the epic reach and thrilling ambition and the potential to become a classic of its time.

5.David Baldacci :The Escape :Rs 599.00

Military CID investigator John Puller has returned from his latest case to learn that his brother, Robert, once a major in the United States Air Force and an expert in nuclear weaponry and cyber-security, has escaped from the Army's most secure prison. Preliminary investigations show that Robert - convicted of treason - may have had help in his breakout. Now he's on the run and he's the military's number one target. John Puller has a dilemma. Which comes first: loyalty to his country, or to his brother? Blood is thicker than water, but Robert has state secrets which certain people will kill for. John does not know for sure the true nature of Robert's crimes, nor if he's even guilty. It quickly becomes clear, however, that his brother's responsibilities were powerful and far-reaching. With the help of US intelligence officer Veronica Knox, both brothers move closer to the truth from their opposing directions. As the case begins to force John Puller into a place he thought he'd never be - on the other side of the law - even his skills as an investigator and his strength as a warrior, might not be enough to save him. Or his brother.


Non-Fiction
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1.Shane Snow:Smart Cuts :How Hackers, Innovators and Icons Accelerate Success :Rs 399.00

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.

2.Bill Tancer :Everyone's A Critic :Winning Customers in a Review Driven World :Rs 699.00

The Yelps and TripAdvisors of this world are here to stay. How can a business owner fight back?Eighty percent of consumers now consult online reviews before making a purchase. These days a disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. Business owners feel they are at the mercy of these companies’ algorithms, with little to no recourse when unjustly bad reviews damage their bottom line.But some savvy businesses have figured out how to fight back. The winners in this new marketplace are finding ways to use reviews—both positive and negative—as their competitive advantage.In Everyone’s a Critic, Bill Tancer draws on case studies, field research, and never-beforepublished data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you. Consider:
A Los Angeles barber who found a way to make one-star Yelp reviews part of his branding strategy
How a New York City locksmith became the highest rated on Yelp and Angie’s List in just six months
A Bay Area optician who analyzed his competitors’ online reviews to find his market niche
How a small South African hotel chain has been able to capture the top 3 rankings for hotels in London on TripAdvisor, beating more than 1,000 others, through obsessive attention to online reviews.

Tancer shows how online reviews can be a huge help, not a burden, to business owners and managers—once they learn how to leverage them.

3.Randall Lane :You Only Have to be Right Once :The Unprecedented Rise of the Instant Tech Billionaires: Rs 699.00

The ultimate insider look at the newest titans of tech - and what you can learn from their success.In 2007, twenty-one year-old David Karp launched Tumblr on a whim. By 2012, it had become one of the top ten online destinations, drawing 170 million visitors. In 2013, Yahoo acquired it for over $1 billion. Just like that, a kid without a high school diploma was worth over a quarter billion dollars. And he's not the only one . . .Silicon Valley's newest billionaires are a unique and unconventional breed of entrepreneur: young, bold, and taking the world by storm with their extreme speed, insatiable hunger, and progressive leadership. These whiz kids (and, to be fair, a few adults) turn just one brilliant insight into money at a rate never before seen - creating companies that, even with no revenue, garner insane valuations.With unique insider access, Forbes has dug in to find what these super-entrepreneurs say about their own success. This book, introduced, edited, and updated by Forbes editor Randall Lane, is the first comprehensive look at who these instant tech billionaires are and how they achieved their quick wins. With sixteen illuminating pieces, including two never-before published features, we get behind-the-scenes examinations of the founders of Tumblr, Twitter and Spotify; of Paypal's Elon Musk, Palantir's Alex Karp and Snapchat's Evan Spiegel.You Only Have to Be Right Once is the definitive collection of everything we can learn from these incredible game changers, and what their next moves spell for the future of business.

4.Jeffrey Rothfeder :Driving Honda :Inside the World's Most Innovative Car Company :Rs 699.00

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now.Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?
According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma–driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Honda believes in freely borrowing from the past as a bridge to “innovative discontinuity” in the present. And those are just a few of the ideas that the company’s colorful founder, Soichiro Honda, embedded in the DNA of his start-up sixty-five years ago.As the first journalist allowed behind Honda’s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about its management practices and global strategy. He shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility—and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.For instance, Rothfeder reports on life at a Honda factory in the tiny town of Lincoln, Alabama, and what happened when American workers were trained to follow the Honda Way, as a self-sufficient outpost of the global company. Could they master Honda’s three core principles:

Embrace Paradox: Honda encourages respectful disagreement and debate between opposing viewpoints, on matters large and small. New ideas often emerge from conflict.
Real Place, Real Part, Real Knowledge: Honda teaches people to argue using facts, not assumptions. One must go to the factory floor, the showroom, the parking lot, the driver’s seat, or the truck bed—whatever it takes—to get the facts and make a decision that can be supported with data.
Respect Individualism: Honda often hires people with unusual backgrounds and independent streaks. It promotes those who question the status quo and who would probably struggle in organizations that focus on rigid rules and systems.

Rothfeder shows how the Alabama plant became a new model for manufacturing in America. It can turn out several different types of cars on any given day and up to 300,000 vehicles and engines a year. Its flexible model enables unparalleled responsiveness to market changes and recovery from mistakes.As Soichiro Honda himself liked to say, “Success can be achieved only through repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety-nine percent that is called failure.”

5.Lindsey Pollak :Becoming the Boss :New Rules for the Next Generation of Leaders :Rs 599.00

Generation Y is growing up and moving into leadership positions in corporations, government and running their own businesses. At 80 million strong--the largest and most highly educated generation in American history--their leadership will have a profound impact on the next several decades. The time has come to stop telling people how to manage Generation Y and start developing Generation Y to become great leaders themselves. Fast Forward is the must-read success manual for today's newest crop of leaders. It's everything Gen Y wants: current, fast-paced, tech savvy and filled with real-world, actionable tips from an expert they respect and relate to. That expert is Lindsey Pollak, author of the successful Getting from College to Career: Your Essential Guide to Succeeding in the Real World. Fast Forward is based on feedback from Lindsey's community of Generation Y professionals that most leadership and management books don't speak to their unique needs. She draws on original research, her own extensive experience and interviews with newly minted Gen Y managers and entrepreneurs around the world to share the secrets of what makes them successful leaders.







                                                                


                                                              
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