The internet hit 'Kolaveri Di...', sung by actor Dhanush, has crossed the 50 million mark on YouTube | By Mukesh Venu
On Mar 29, 2012
still remains a mystery. The song which has been derided by many
reputed names in the film and music industry, is still running hot
among the masses.On Monday, March 26 the song, sung by actor Dhanush,
for the film '3', directed by his wife Aishwarya Rajinikanth Dhanush,
had crossed the 50 million mark in number of hits on YouTube. Critics
argue that 'Kolaveri Di' isn't actually a song at all; that it is just
a meaningless arrangement of words intertwined together using noise in
a very amateurish style.
“I can't stand the song. It evokes no
sentiments in me and makes me think that people have started enjoying
stupid things,” is singer Shaan's comment about the song.
true enough, 21 year old Anirudh Ravichander, the music composer of
'3', had composed the tune for the song in 10 minutes, when director
Aishwarya Rajinikanth Dhanush asked for a light hearted song on a
failed love. The lyrics were written by Dhanush in 20 minutes. In half
an hour, the record-breaking song was created by the duo. What is it
that has contributed to the raging popularity of the song that has
breached all borders - linguistic, political and geographical?
I was writing down the lyrics, I kept in mind all the English words
that are used in the Tamil vocabulary. I just framed them into
sentences and that's how I came up with this song,” Dhanush had
explained about writing the lyrics that had created havoc amongst music
listeners all around the world.
“What got the song such global
appeal is its simplicity. The tune of the song could be hummed by
anyone from anywhere in the world. Plus the words used can't get any
simpler. Forget understanding the meaning when it comes to people who
don't know Tamil – how many of us think about the meaning of 'Un dos
tres..' sung by Ricky Martin while humming the song to ourselves, or
the more recent 'Shamina mina...' by Shakira. What 'Kolaveri' has
accomplished is to create the perfect blend of catchy tune and easy
words that do not need to be understood to be enjoyed,” opines Shyam, a
Yet there is more to 'Kolaveri' than the catchy tune
and easily hummable words. The vocals in the song utilise the singing
style of Tamil folk culture and the rhythm has been created using
ancient folk instruments. Dhanush sings the song, baring the inadequate
grasp he has on the English language, a fact that he never was
embarrassed to speak about, out in the open. And that's where the true
reason for 'Kolaveri' taking over the world lies.
'proud' Malayalis, Tamilians place their mother tongue and their
culture above all others. Whatever has come to them from across the
seas, have been effectively 'Tamilised' by them, whether it is music
or language. Malayalis still can't bear to think of hearing a rap song
in Malayalam, but the Tamil people can and they have done it through a
number of emerging talents. The love and persistence with their
language has helped Tamil films match Hindi films in global reach, as
the non-residential Tamil people still demand only Tamil films,
wherever in the world they might be.
What Dhanush has gained in 'Kolaveri' was to touch this 'Tamil' chord
with the semi-literates, in and out of Tamil Nadu. The people of Tamil
Nadu looked upon MGR as 'kadavul' because of the undying love for Tamil
that the legendary actor and former CM had shown in his movies. At
present Dhanush's father – in – law is the holder of that spot, for
precisely the same reason. For many millions, Dhanush represents an
average Tamilian in his looks and body language. And when he sang
'Kolaveri' beholding the same attitude, the people took it into their
In Dhansuh's own words 'Kolaveri' is a song that 'everybody can relate
to'. The song was carried by the Tamil people across the world, and the
simplicity and its catchy tune composed by the young composer Anirudh
assured its appeal among foreign audiences as well.
However, despite the whole world being caught up in the rage of
‘Kolaveri,’ the song has fallen a victim to controversy. It is accused
of having been 'inspired' from old melodies and timeless classics.
Critics of the song have pointed out that ‘Kolaveri’ is a blatant copy
of Ilayaraja’s music from ‘Nayagan’ and there are a lot who have
pounced upon the opportunity to reevaluate the authenticity of the song.
In the midst of all the controversy and hype surrounding 'Kolaveri',
the film '3' to which the song belongs is gearing up for a mega release
with 400 prints in Tamil and another 600 for the dubbed Hindi version.
The Rs.25 crore film which brings together Dhanush, the son-in-law of
Rajinikanth, with Shruthi Haasan, the daughter of Kamala Haasan, for
the first time, is to hit theatres worldwide on March 30. The film is
being directed by Aishwarya Rajinikanth Dhanush and is produced by
Kasthuri Raja, the father of Dhanush. Cinematography is by Velraj. The
film is essentially romantic and is expected to create records in the
box office, riding high on the tremendous hype created by 'Kolaveri Di.'