Top Ten Books This Week - September 26, 2016
Top fiction and non-fiction works of this week | By Yentha
On Sep 26, 2016



1.THe Physics of Brand:Understand the Forces Behind Brands that Matter:Aaron Keller:RS 1199.00

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

2.The Outward Mindset:Seeing Beyond Ourselves:The Arbinger Institute:Rs 299.00

Unknowingly, too many of us operate from an inward mind-set—a narrow-minded focus on self-centred goals and objectives. When faced with personal ineffectiveness or lagging organizational performance, most of us instinctively look for quick-fix behavioral band-aids, not recognizing the underlying mind-set at the heart of our most persistent challenges. Through true stories and simple yet profound guidance and tools, The Outward Mind-set enables individuals and organizations to make the one change that most dramatically improves performance, sparks collaboration and accelerates innovation—a shift to an outward mind-set.

3.Entrepreneurs in Every Generation:How Successful Family Businesses Develop their Next Leaders:Allan R Cohen

Families are complicated; family businesses even more so. Like other companies, family-run enterprises must develop leadership and entrepreneurial skills. But they must also manage family dynamics that rarely mirror the best practices in the latest Harvard Business Review. Allan Cohen and Pramodita Sharma, scholars with deep professional and personal roots in family businesses, show how enterprising families can transmit the hunger for excellence across generations. Using examples of firms that flourished and those that failed, they describe the practices that characterize entrepreneurial individuals, families and organizations and offer pragmatic advice that can be tailored to your unique situation.

4.Domino:The Simplest Way to Inspire Change:Nick Tasler:Rs 299.00

Leading change just got a whole lot easier.Think you need awe-inspiring visions, complicated plans and fist-pounding speeches to inspire change? Think again.A rising tide of real leaders ranging from banking executives and heads of multinational manufacturers to hospital administrators and small business owners have discovered a surprisingly simple way to deliver steady results in spite of unrelenting change. Brimming with compelling stories and grounded in research, Domino: The Simplest Way to Inspire Change reveals two approaches to leading change: Change by Addition and Change by Decision. Disturbingly, Change by Addition is far less effective, but is used far more often. Until now. Luckily, Change by Decision is not only more effective it also requires less time and fewer resources allowing ordinary managers to take their teams in exciting new directions.

5.Swinging The Mandate;Developing and Managing a Winning Campaign:Dheeraj Sharma;Rs 399.00

Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke?
How do Indians vote and what influences them?Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management.Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like and how elections are won in India.


1.Harivamsha :Bibek Debroy :Rs 599.00

A gorgeous, lucid rendering of the majestic conclusion to the Mahabharata.As an epilogue to the greatest epic of all time, the Harivamsha further elaborates on the myriad conflicts of dharma and the struggle between good and evil.

2.A Full Night's Thievery  :Mitra Phukan :Rs 299.00

In this collection, the author sounds the rhythms of contemporary Assamese society, deftly weaving universal themes of love, loss and ageing with some of the issues facing the region: militancy, witchcraft and the breakdown of traditional ways of life. Her stories acutely depict people’s struggles to relate to each other across vast social gulfs and within the intricacies of family and love. Intimate, allusive and wryly observed, A Full Night’s Thievery is a finely drawn portrait of humanity by one of the most prominent literary voices in Assam today.

3.Daddy's Girl:Swati Chaturvedi:Rs 199.00

‘What could be worse than a daughter's death?’Ask the Nalwas, whose nuclear family imploded one night as they became India's no.1 story.Along comes the fiery and feisty investigative reporter Meera—unable to stop herself from following the story, whatever the consequences. She wants justice for Ambika, the young daughter of the Nalwas, because this murder had shaken all her certainties and made her question the sanity of her middle-class life. As she dives into Delhi's dirty, scandalous society, she’s confronted with rich, connected lawyers, manipulative politicians and a crash course on how the levers of power are misused. What she unmasks is a shocking conclusion to the country's most scandalous murder.

4.It's all in the planets:Preeti Shenoy:Rs 175.00

Meet Aniket. Twenty-seven, techie, Mr. Average. His best friend is Subbu, a nerd who breathes, thinks and lives code. Aniket cannot believe his luck when he starts dating Trish - a stunning, sexy model, who is totally out of his league. But Trish has a list of things she wants him to work on, beginning with his pot belly and his geekiness. Then there’s Nidhi, thirty-two, who has quit her corporate job to follow her passion. She is engaged to Manoj, Mr. Perfect - except for one aspect. Aniket and Nidhi meet on a train, a chance encounter and she agrees to become his ‘relationship coach’. It’s a decision that sets into motion a chain of events that will have a profound impact on the lives of all involved. One man, two women and the trap called Destiny. Some things, they say, are all in the planets.

5.Geronimo Stilton the Kingdom of Fantasy #09 The Wizards Wand

Geronimo Stilton, was called to the Kingdom of Fantasy for the ninth time! Blossom, Queen of the Fairies, had disappeared, along with three powerful magical objects: The Book of a Thousand Spells, the Crystal Sphere and the Whispering Wand. If those objects ended up in the wrong hands, they could destroy the whole realm! Accompanied by new, magical friends, Geronimo had to cross horrifying kingdoms full of spiders and snakes before facing a terrible evil wizard. Squeak! Could he make it in time to save Blossom --and the entire Kingdom of Fantasy?


Last Week's Top Ten Books


If you want to browse these books, then Modern Book Centre, Trivandrum is the place to be.





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