1.THe Physics of Brand:Understand the Forces Behind Brands that Matter:Aaron Keller:RS 1199.00
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
2.The Outward Mindset:Seeing Beyond Ourselves:The Arbinger Institute:Rs 299.00
Unknowingly, too many of us operate from an inward mind-set—a narrow-minded focus on self-centred goals and objectives. When faced with personal ineffectiveness or lagging organizational performance, most of us instinctively look for quick-fix behavioral band-aids, not recognizing the underlying mind-set at the heart of our most persistent challenges. Through true stories and simple yet profound guidance and tools, The Outward Mind-set enables individuals and organizations to make the one change that most dramatically improves performance, sparks collaboration and accelerates innovation—a shift to an outward mind-set.
3.Entrepreneurs in Every Generation:How Successful Family Businesses Develop their Next Leaders:Allan R Cohen
Families are complicated; family businesses even more so. Like other companies, family-run enterprises must develop leadership and entrepreneurial skills. But they must also manage family dynamics that rarely mirror the best practices in the latest Harvard Business Review. Allan Cohen and Pramodita Sharma, scholars with deep professional and personal roots in family businesses, show how enterprising families can transmit the hunger for excellence across generations. Using examples of firms that flourished and those that failed, they describe the practices that characterize entrepreneurial individuals, families and organizations and offer pragmatic advice that can be tailored to your unique situation.
4.Domino:The Simplest Way to Inspire Change:Nick Tasler:Rs 299.00
Leading change just got a whole lot easier.Think you need awe-inspiring visions, complicated plans and fist-pounding speeches to inspire change? Think again.A rising tide of real leaders ranging from banking executives and heads of multinational manufacturers to hospital administrators and small business owners have discovered a surprisingly simple way to deliver steady results in spite of unrelenting change. Brimming with compelling stories and grounded in research, Domino: The Simplest Way to Inspire Change reveals two approaches to leading change: Change by Addition and Change by Decision. Disturbingly, Change by Addition is far less effective, but is used far more often. Until now. Luckily, Change by Decision is not only more effective it also requires less time and fewer resources allowing ordinary managers to take their teams in exciting new directions.
5.Swinging The Mandate;Developing and Managing a Winning Campaign:Dheeraj Sharma;Rs 399.00
Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke?
How do Indians vote and what influences them?Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management.Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like and how elections are won in India.