GKSF Season 6 Delivers
Director Jose is satisfied with the 45 day shopping extravaganza as it enters the last fortnight | By Yentha
On Jan 19, 2013



Trivandrum/Kochi: The Grand Kerala Shopping Festival has truly emerged as the second major shopping season in Kerala after Onam. It is the only shopping festival in India organised by any state government. The sixth edition seems to have delivered its promise and more.

With the festival into its final fortnight, the GKSF director U V Jose is a satisfied man. “The Global Village had an average sale of nearly Rs.50 lakhs every day which is remarkable. The total number of shop registration was 5,631 out of which gold registration accounted for 524 which were almost double the previous year and 3,332 silver registrations,” Jose said while speaking to Yentha.

GKSF’s sixth edition of has many firsts to its credit - Online Quiz, Global Village, Contemporary Art Festival, a nationwide road show and online shopping among others.

One of the major attractions of indeed the Global Village in Kochi. The village at Lulu’s Convention Centre had six theme-based pavilions with 368 stalls with about 15,000-20,000 visitors per day and an average collection of Rs.4.2 lakhs per day.

A variety of fun and entertainment programs that included Speed boat rides, Sea going sun set cruises, Dinner cruises, Amusement Park, 4D shows, Helicopter joy ride, Magic World, Video games, Kerala Gramam with hen fights and goat-gladiators. Some of them turned out to be real crowd pullers. Even artists from Thailand, Australia and Spain performed their traditional dances as part of the festival. In addition to artists from Punjab and Rajasthan who enthralled the audience with their wonderful performances.

GKSF-6 also witnessed the participation of Hotels and Ayurveda Resorts this year – about 146 across the state. Jose observed that Idukki surprised everyone as it accounted for 608 registrations compared to 99 in the last year. However, he was disappointed by the Trivandrum district where the registration fell from 735 in 2011 to 437 this year.

According to Business Development Manager Jeevan of Invis Multimedia who are providing IT and logistic support the Online Quiz based on culture, history and geography of Kerala was a big hit among the netizens. It was hosted by actress Ann Alexia Anra. Around 10,000 people have registered for the quiz till date and nearly 7,000 netizens are participating on a daily basis.

For the first time Online shopping was introduced but there were very few takers and not many gift vouchers were sold till date. According to figures given by Invis Multimedia only Rs.3,500 worth gift vouchers were purchased online till date. This seems quite contradictory to global trends where online shopping is seen to be growing. According to Jeevan the total number of prize coupons sold till date values Rs.50 lakh and they have received around 40,000 SMSes every day.

“It was a very different and challenging experience working as GKSF’s Director, says Jose. As he looks back at the progress made, he says he has two more dreams - to ensure the proactive participation of traders and transfer of ownership of the shopping festival from the hands of the government to traders in future and framing of conducive marketing policies such as 100 percent VAT exemption throughout the year for tourists.

Now with such dedicated people at the helm and a government to support bold measures, such initiatives are bound to show positive results. GKSF season 7 would be something to look forward to and maybe time to make a definite mark at the national and international level.






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