Bloggers Take The Kerala Express
On Mar 04, 2015
|Trivandrum: Some of the world’s foremost online travel writers are out to explore Kerala all thanks to Kerala Tourism's innovative Kerala Blog Express. Selected bloggers from around the world are taked by Kerala Tourism on a two-week road trip across God's Own Country to discover the beauty of the region and experience its unique culture.
Kerala Blog Express 2.0, the second edition of the campaign, hosted by Kerala Tourism was flagged off by minister V S Sivakumar from the capital city today.
Thirty travel bloggers/photographers/writers are taking part in this second edition. The first campaign, according to a government press note, was a huge success and drew very positive response from the participants.
Kerala Tourism, known for its innovative and creative projects, according to the press release, is the first tourism board in India to organise an event of this kind with the aim of reaching out to a wide international audience.
“Numerous promotional schemes like Google ads, Facebook ads and blogger outreach activities were employed for reaching out to the travel blogger community,” said Kerala Tourism Additional Director (General) Anupama T V. She also added that the winners were selected based on their profile, reach and number of votes.
In the course of the maiden Kerala Blog Express, the campaign micro site (http://keralablogexpress.com/) recorded 2.5 lakh page views from all over the world. On Twitter, the 27 participants tweeted more than 8,000 times using the hashtag #KeralaBlogExpress.
Their pictures, descriptions and experience of God's own Country were seen by more than two million people and more than 250 blog posts have been written. The details of the Kerala Blog Express 2.0 are also being shared on the official microsite. More than 2.2 lakh page views were recorded during this year’s registration and voting period.