Kerala Travel Mart Starts Sep 18
Chief Minister to inaugurate three-day event on Wednesday | By Yentha
On Sep 16, 2014

Trivandrum/Kochi: The eighth edition of the Kerala Travel Mart (KTM) begins on September 18.  Chief Minister Oommen Chandy will formally inaugurate KTM 2014 at 7 p.m. on September 17 at the Le Meridian Convention Centre, Kochi. Union Minister of State for Tourism Sripat Yasho Naik will be the Chief Guest and Tourism Minister A P Anil Kumar will preside over the function.

KTM 2014 is expected to be the most digital and social media savvy ever. For the first time KTM 2014 has launched a mobile application enabling buyers and sellers at the mega event to schedule meetings and discuss business opportunities. Each buyer will get mobile alerts on their meetings as well as the program schedule.  The buyers and sellers will be listed on the app and appointments can be made online.
“We will be making the most of available technology to promote the event as well as the destination,” said Tourism Minister A P Anil Kumar at a press conference in the capital city today.

“Our promotional efforts this year extend to Facebook, LinkedIn and YouTube and live Twitter feeds and Tweet mirror are being used to attract buyers,” the Minister added.

MICE tourism, wedding destinations and the charm of villages will be among the key themes of KTM 2014. Around 282 international buyers from nearly 60 countries and 938 domestic buyers have already confirmed participation this year, said Abraham George, the president of the KTM Society.

“UK, Spain, Germany France and Russia top the list of international buyers with around 25-30 from each country attending KTM 2014. However, the distinctive feature of this edition of KTM is the participation from relatively new markets for Kerala, like Australia (30) South Africa (12)  Malaysia (36), and a strong presence from Scandinavia, the Netherlands, Middle East, Eastern Europe and Latin American countries including Chile and Peru,” he added.

Exhibitors at KTM 2014 will include Hotels & Resorts, Tour operators & DMCs, Homestays, Houseboat operators, Ayurveda Resorts, Ayurveda Centres, Hotel Management consultants, Adventure tour operators, Farmstays and Tourism associations. Apart from visiting various places under the familiarisation programme, the international buyers and participants of the KTM will also visit the Aranmula Parthasarathy Temple to see and enjoy the Vallasadya – an annual event which Kerala Tourism is hoping to promote as an attraction for travelers.

The mart itself will be on for three days from September 18-20, 2014 at the Samudrika Convention Centre, Cochin Port Trust, Willingdon Island, Kochi.
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