Features
Top Ten Books This Week - Dec 17 , 2018
Top Fiction And Non-fiction Works Of This Week | By Yentha
On Dec 17, 2018

 

Non-Fiction
------------------

1.Seth Godin:This is Marketing:You can't be seen until you Learn to see:Rs 699.00

 Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders and fans from all walks of life, via his blog, online courses, lectures and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to the Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It's time for marketers to stop lying, spamming and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.  

2.Spencer Johnson:Out of the Maze:A simple Way to Change Your Thinking & Unlock Success:Rs 399.00

 Who Moved My Cheese? offered millions of readers relief for an evergreen problem: unanticipated and unwelcome change. Now its long-awaited sequel digs deeper, to show how readers can adapt their beliefs and achieve better results in any field.
Johnson's theme is that all of our accomplishments are due to our beliefs: whether we're confident or insecure, cynical or positive, open-minded or inflexible. But it's difficult to change your beliefs - and with them, your outcomes. Find out how Hem, Haw and the other characters from Who Moved My Cheese? deal with this challenge.  

3.Brian Dear:The Friendly Orange Glow: The Untold Story of the Rise of Cyberculture:Rs 850.00

 At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn’t even born, a group of visionary engineers and designers—some of them only high school students—in the late 1960s and 1970s created a computer system called PLATO, which was light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers. Not only did PLATO engineers make significant hardware breakthroughs with plasma displays and touch screens but PLATO programmers also came up with a long list of software innovations: chat rooms, instant messaging, message boards, screen savers, multiplayer games, online newspapers, interactive fiction, and emoticons. Together, the PLATO community pioneered what we now collectively engage in as cyberculture. They were among the first to identify and also realize the potential and scope of the social interconnectivity of computers, well before the creation of the internet. PLATO was the foundational model for every online community that was to follow in its footsteps.  

The Friendly Orange Glow is the first history to recount in fascinating detail the remarkable accomplishments and inspiring personal stories of the PLATO community. The addictive nature of PLATO both ruined many a college career and launched pathbreaking multimillion-dollar software products. Its development, impact, and eventual disappearance provides an instructive case study of technological innovation and disruption, project management, and missed opportunities. Above all, The Friendly Orange Glow at last reveals new perspectives on the origins of social computing and our internet-infatuated world.  

4.Paul Kemp-Robertson:The Contagious Commandments:Ten Steps to Brand Bravery:Rs 699.00

 Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

5.Dan Lyons;Lab Rats: Why Modern Work Makes People Miserable:Rs 599.00

 Personality tests. Team-building exercises. Forced Fun. Desktop surveillance. Open-plan offices. Acronyms. Diminishing job security. Hot desking. Pointless perks. Hackathons. If any of the above sound familiar, welcome to the modern economy. In this hilarious, but deadly serious book, bestselling author Dan Lyons looks at how the world of work has slowly morphed from one of unions and steady career progression to a dystopia made of bean bags and unpaid internships. And that's the 'good' jobs... With the same wit that made Disrupted an international bestseller, Lyons shows how the hypocrisy of Silicon Valley has now been exported globally to a job near you. Even low-grade employees are now expected to view their jobs with a cult-like fervour, despite diminishing prospects of promotion. From the gig economy to the new digital oligarchs, Lyons deliciously roasts the new work climate, while asking what can be done to recoup some sanity and dignity for the expanding class of middle-class serfs.  


Fiction
-----------

1.J K Rowling:Fantastic Beasts: The Crimes of Grindelwald: The Original Screenplay :Rs 699.00

 At the end of Fantastic Beasts and Where to Find Them, the powerful Dark wizard Gellert Grindelwald was captured in New York with the help of Newt Scamander. But, making good on his threat, Grindelwald escapes custody and sets about gathering followers, most unsuspecting of his true agenda: to raise pure-blood wizards up to rule over all nonmagical beings.
In an effort to thwart Grindelwald's plans, Albus Dumbledore enlists Newt, his former Hogwarts student, who agrees to help once again, unaware of the dangers that lie ahead.
Lines are drawn as love and loyalty are tested, even among the truest friends and family, in an increasingly divided wizarding world. This second original screenplay from J.K. Rowling, illustrated with stunning line art from MinaLima, expands on earlier events that helped shaped the wizarding world, with some surprising nods to the Harry Potter stories that will delight fans of both the books and films.  

2.Cassandra Clare:Queen of Air and Darkness;Rs 699.00

 Dark secrets and forbidden love threaten the very survival of the Shadow hunters in Cassandra Clare’s Queen of Air and Darkness, the final novel in the #1 New York Times and USA TODAY bestselling The Dark Artifices trilogy. Queen of Air and Darkness is a Shadow hunters novel.
What if damnation is the price of true love?
Innocent blood has been spilled on the steps of the Council Hall, the sacred stronghold of the Shadow hunters. In the wake of the tragic death of Livia Blackthorn, the Clave teeters on the brink of civil war. One fragment of the Blackthorn family flees to Los Angeles, seeking to discover the source of the disease that is destroying the race of warlocks. Meanwhile, Julian and Emma take desperate measures to put their forbidden love aside and undertake a perilous mission to Faerie to retrieve the Black Volume of the Dead. What they find in the Courts is a secret that may tear the Shadow World asunder and open a dark path into a future they could never have imagined. Caught in a race against time, Emma and Julian must save the world of Shadow hunters before the deadly power of the parabatai curse destroys them and everyone they love.  

3.Matthew Reilly:The Three Secret Cities:Rs 599.00

A SHADOW WORLD BEHIND THE REAL WORLD

When Jack West Jr won the Great Games, he threw the four legendary kingdoms into turmoil.

A WORLD WITH ITS OWN HISTORY, RULES AND PRISONS

Now these dark forces are coming after Jack... in ruthless fashion.

THAT IS REACHING INTO OUR WORLD ... EXPLOSIVELY

With the end of all things rapidly approaching, Jack must find the Three Secret Cities, three incredible lost cities of legend.

It's an impossible task by any reckoning, but Jack must do it while he is being hunted...

4.James Patterson:Target Alex Cross:Rs 599.00

 Target: Head of State
Men and women from across the nation line the streets of Washington D.C. to mourn the unexpected death of the President. Hit by painful memories of the loss of his first wife, Alex Cross is left reeling by this tragedy.
Target: United States Cabinet
A sniper's bullet strikes another devastating blow to the heart of Washington with the assassination of a prominent Senator. The shock of this attack puts huge pressure on the police to deliver a speedy response and as Chief of Detectives, Alex's wife Bree Stone is given an ultimatum: solve the case, or lose her job.
Target: Alex Cross
The new President calls on Alex Cross to lead an unparalleled FBI investigation to help capture America's most wanted criminal. Alex has a terrible feeling that the assassination is just the beginning of a much larger plan. All too soon this fear springs to life as a terrifying chain of events plunges the government and the entire country into chaos.
The stakes have never been higher for Alex Cross as his courage, his training and his capacity for battle are stretched to their limits in the most important case of his life.  

5.Liane Moriarty:Nine Perfect Strangers:Rs 699.00

 Could ten days at a health resort really change you for ever? These nine perfect strangers are about to find out . . .  


 
<< Previous    
 
Report Abuse    Report Error    Comments SMS/E-Mail
Bookmark and Share
 
News Features Columns