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Kerala Tourism Join Hands With Film Industry
Kerala Tourism can tap maximum potential using the Rs.1,200 crore Indian film industry | By Yentha
On Apr 24, 2015

 

Trivandrum: Kerala Tourism’s Visit Kerala campaign has taken a path-breaking initiative to join hands with the film industry for film tourism, a growing phenomenon worldwide, that could promote Kerala’s picturesque tourist destinations through this medium.

“With this collaborative initiative, Kerala Tourism can tap into the potential out of film tourism using the Indian film industry which has a production turnover of over Rs.1,200 crores per year,” said Kerala Tourism Minister A P Anil Kumar at a meeting held with the representatives of film fraternity that included Film Employees Federation of Kerala (FEFKA), Malayalam Cine Technicians Association (MACTA) and Kerala State Film Development Corporation Ltd. (KSFDC).

“Unlike other southern states, Kerala poses some restrictions in filming certain key areas which comes under Forest, Cultural, Archaeological, and Irrigation Departments. The film fraternity will discuss these issues with the respective ministers to formulate a one-stop solution,” said the minister.


KSFDC has, however, got a nod for a single window clearance system from the government for shooting purposes. Kerala Tourism Secretary, G Kamala Vardhana Rao pointed out that the Government of India is also supporting this initiative.

Other dignitaries present at the meeting were Principal Secretary, Labour and Skills, Tom Jose, General Administration Secretary, K R Jyothilal, representatives of film fraternity Aroma Mohan, Fazil Kattungal, Kamal, B Unnikrishnan, Kireedam Unni and G Suresh Kumar.
 
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